Denver Fabrics

2 websites, 150,000 products, & weekly specials without breaking a sweat

“Singularity gives us much greater flexibility in terms of how they operate and the experience we can now offer our customers. But we’ve also simplified the maintenance and management of these sites, so we’ve streamlined the backend while advancing to a much more sophisticated technology platform.”
Tom Samson, Denver Fabrics

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The Company

The company operates two eCommerce B2C web sites, www.DenverFabrics.com and www.FashionFabricsClub.com, each offering a huge selection of fabrics. They buy at below wholesale prices and pass the savings on to the customer, often discounted at 50% or more. Their Home Decorator Fabrics Dept. offers drapery prints, upholstery fabrics and outdoor furniture fabrics. The Fashion Fabrics Dept. offers a wide variety of silk, wool, linen, etc.


Singularity Admin Product Catalog
The Challenge

The company needs to manage its two eCommerce sites via one administrative interface to avoid duplication of effort and eliminate repetitive maintenance tasks. In addition, management needs greater flexibility in order to customize product attributes, pricing and filtering. This will enable greater control over merchandise offered via the two sites, as well as making it easier for customers to search the sites and locate the fabrics they want to purchase from the huge variety offered.

The Solution

The Singularity Commerce Management System (CMS) was selected for both sites to increase sales from each online store, while making it much easier for customers to shop the sites. By providing a single administrative interface for both Singularity CMS consolidates and simplifies management tasks related to inventory, product pricing, product attributes, order processing and shipment tracking.

The Results

The company now has greater control of its two eCommerce sites and can manage pricing, inventory and process transactions more efficiently. The results have all been positive and demonstrated by these Google stats:

  • Conversion rate (visits that become orders) increased 8%
  • Bounce rate decreased 16%
  • Visit duration increased 7%
  • Pages per visit increased 30%
Why S1NGULARITY

Singularity solves business commerce challenges by combing a proven, comprehensive commerce management system with the visual design talent of a top digital agency providing a complete commerce solution from a single source. We make it our mission to understand your business and business needs. This knowledge, combined with a clear understanding of your goals, enables us to help you succeed. Partnering with Singularity means you get a total business solution that is on time and on budget.

Interested to learn how Singularity can help increase your conversion rate?
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