Lichtenberg

How they became successful selling to all their retail channels

“The customer response to our B2B eCommerce site designed by the Singularity team has been overwhelmingly positive. Mid-level accounts now have access to more of our products via an online catalog, and they can submit quick, bulk orders, and track their order status online. Additionally, the Singularity Commerce Management Platform acts as a virtual sales rep, enabling us to deliver an unprecedented level of service and accessibility to our customers. These two features have substantially expanded our sales opportunities within this segment of our customer base.”
Jason Lichtenberg, VP Customer Service – S. Lichtenberg

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The Company

B2B.Lichtenberg.com is the online outlet for S. Lichtenberg & Co., a leading designer/manufacturer of curtains, draperies, and home fashion products. The company offers a full line of soft window treatments, shower curtains, and bedding to the retail trade.


S1 Commerce Sales Team Software

The Challenge

While high-volume customers (large retail chains) were being successfully handled by account managers, the company recognized a need to better serve mid-level accounts, where a lack of attention resulted in missed opportunities and lackluster sales.

The Solution

The B2B site created using the Singularity Commerce Management Platform performs as a “virtual sales rep” that has increased the company’s visibility to mid-level accounts, enabling Lichtenberg to be more responsive to this segment of their customer base. The quick and easy-to-use bulk order form, or matrix order form, created by Singularity is a popular feature as it simplifies large-volume ordering of multiple products in many size and color variations.

The Results

Since implementing the Singularity Commerce Management Platform, sales to mid-level customers have increased substantially. Customers now have access to an online catalog, which has introduced them to a greater variety of Lichtenberg products. Customers can also log in for easy purchase order management, tracking of purchases and shipments 24/7 resulting in greater customer satisfaction.

Why S1NGULARITY

Singularity solves business commerce challenges by combing a proven, comprehensive commerce management system with the visual design talent of a top digital agency providing a complete commerce solution from a single source. We make it our mission to understand your business and business needs. This knowledge, combined with a clear understanding of your goals, enables us to help you succeed. Partnering with Singularity means you get a total business solution that is on time and on budget.

Interested in learning how Singularity can help increase your revenue?
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