How they became successful selling to all their retail channels
While high-volume customers (large retail chains) were being successfully handled by account managers, the company recognized a need to better serve mid-level accounts, where a lack of attention resulted in missed opportunities and lackluster sales.
The B2B site created using the Singularity Commerce Management Platform performs as a “virtual sales rep” that has increased the company’s visibility to mid-level accounts, enabling Lichtenberg to be more responsive to this segment of their customer base. The quick and easy-to-use bulk order form, or matrix order form, created by Singularity is a popular feature as it simplifies large-volume ordering of multiple products in many size and color variations.
Since implementing the Singularity Commerce Management Platform, sales to mid-level customers have increased substantially. Customers now have access to an online catalog, which has introduced them to a greater variety of Lichtenberg products. Customers can also log in for easy purchase order management, tracking of purchases and shipments 24/7 resulting in greater customer satisfaction.
Singularity solves business commerce challenges by combing a proven, comprehensive commerce management system with the visual design talent of a top digital agency providing a complete commerce solution from a single source. We make it our mission to understand your business and business needs. This knowledge, combined with a clear understanding of your goals, enables us to help you succeed. Partnering with Singularity means you get a total business solution that is on time and on budget.