Amazon Prime Day is less than a week away. Are you ready?
What you need to know:
What is Amazon Prime Day?Prime Day was held for the first time on Wednesday, July 15, 2015 for Amazon’s 20th birthday. The promotion gives Amazon Prime members access to over 100,000 deals, and offers up new deals that pop up throughout the day. Over 30 million items were sold on Prime Day in 2015, and Amazon had the highest number of Prime signups.
When is Amazon Prime Day?Amazon Prime Day takes place in Chicago on Tuesday, July 10, 2016. Prime members in the U.S. can begin shopping the deals midnight, Pacific Time.
Why is Amazon hosting this event?According to Internet Retailer Magazine, Amazon’s sales on Prime Day were 18% higher than its Black Friday sales and 266% higher than July 15, 2014. According to Amazon, worldwide Prime members ordered 398 items per second on the first annual Prime Day in 2015.
Amazon will also be offering a free 30-day trial Prime membership up to July 12, as well as special “countdown deals” for Prime members every day from July 5-11, 2016.